Why PR isn’t about coverage anymore

Hint: It’s about connection, and how to build it for your clients

Jul 03, 2025

∙ Paid

In 2011, I got scolded by an agency VP for letting a client talk to a journalist directly. Not because they said anything wrong, but because they replied directly to a media inquiry without looping me in first. Back then, this was a cardinal sin in PR. As the account lead, I was supposed to manage the relationship. I would control the message. I would b…

Keep reading with a 7-day free trial

Subscribe to Off the Record to keep reading this post and get 7 days of free access to the full post archives.