"So Good It Won’t End Up Buried in the Desert"

One of the wildest PR pitch I’ve ever written (and why it worked)

I sometimes share my work with Atari, and how I helped relaunch the nostalgic brand during its mobile gaming revival. Think bringing classics like Rollercoaster Tycoon to iOS and Android back when mobile gaming was still new.

What I haven’t shared is the behind-the-scenes media strategy for those top releases. In particular, how we had to navigate some v…