“Press FAQ” series: Differentiate or disappear (post 4)

How to position your product so the press (and the market) actually pays attention

In the last post of the “Press FAQ” series, we covered the importance of thought leadership, and thinking like a source (not just telling the story). But once you’ve earned the journalist’s attention with a timely insight, the spotlight shifts back to your solution. Now it’s time to make sure your product pitch actually lands. That means going beyond wh…