One lesson I learned on my first day in PR: Here’s to death by media database

What’s changed, and hasn’t, over the last 17 years

First, here are a few facts on media database costs:

1. Cision: Approximately $7,200 per year.

2. Meltwater: Around $4,000 per year.

3. Muck Rack: Licensing fees range from $10,000 to $50,000, depending on company size and needs.

Now let me back up.

On my very first day in PR, I was given a nearly 4-hour tutorial on popular media database, Cision (which she mistakenl…