How to build a media list using AI and a PR pro’s touch
Skip media databases, your bosses will thank you
It’s graduation season, and I’m once again baffled by how much has changed since I graduated in May 2008. Last week I wrote about my first-day-in-PR experience: death by media database, and received a lot of questions around one common theme:
Can you use AI to automate the “manual” process of hand-crafted media lists? I.e. Can you skip media databases an…
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